“If we build it, they will come.” Not necessarily!
Many training departments are under the false impression that employees are always eager to take their training, or even know why they must take the training. What’s worse, they spend tens of thousands of dollars building fabulous and effective training programs, only to spend the measly price of a piece of paper to print out notices that their administrative assistant created to promote the program!
The training development process should not end when the product is complete. The final step is creating a campaign to advertise the program internally to employees.
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