Did you know it’s easier to measure the return on an investment in training in a franchised environment? Which means there is less chance you will feel training is a “waste of time and money” because you’ll be able to prove it’s not.
Why? Because a franchise environment has two advantages over regular, non-franchise companies:
1. There are (should be) standards for almost everything – what makes a training effort effective is knowing what to “train to” and “measure against”, and for a franchise that means standards. Most (successful) franchises document everything. In some cases, they legally have to and in others they simply know the only way to get franchises onboard is by teaching them the “way to do business.” Having these standards (in whatever form i.e. operations manuals, etc) is almost unheard of in a non franchised business.
2. There are (should be) performance measures – ask a manager in a regular company if his or her employees are performing adequately and most will have a difficult time telling you because there are few measures, but franchisors measure the performance of their franchisees every year, every month, if not every day. Beyond sales and profit, many franchises utilize guest satisfaction surveys. These can be altered to provide more insight into employee performance. What’s more, productivity metrics can be created within a franchise that more accurately align to employee performance.
So, what do you measure or want to measure? And how will you develop training that “moves the needle”?