The data is clear, as this report shows, that a well-informed hotel guest spends more at a property – up to 1.7 times more – and is more brand loyal.
What are you doing to educate guests about your property?
- Are you measuring how informed your guests are?
- Are you giving guests the information they need when they need it?
- Are you utilizing live, mobile, virtual, video, and online tools or a combination of all?
- Are you training staff to properly and appropriately educate guests?
If you’re not doing any of the above, why not?