Getting a job is much like competing for market share. Auto makers, for example, strive to control a larger share of their market just like job-seekers contend with hundreds of other candidates for a position.
Where you encounter the fiercest amount of competition is where there exists the least amount of “dissimilarities,” or distinguishing factors . Dodge® and Chrysler®, for instance, compete in the booming economy-car market yet their cars are very similar. Thus, they must turn to heavy marketing and promotion to distinguish themselves.